House of Fraser is a British department store group that was established in Glasgow,Scotland in 1849. Today , in 2014 it’s the third largest group of department stores in the UK running over 60 stores spread across the country.Their offers vary from the most luxurious designer brands to more affordable high street fashion including Top Shop.
I was invited to see the exclusive House of Fraser S/S15 collection preview on London’s Baker Street on Friday. If only I wasn’t looking forward to Christmas (which also means paying a visit to House of Fraser to get some presents soon) I would be spending all my money to get those dreamy summer pieces already! From BIBA Gold couture dresses to Michael Kors baby blue handbags – I absolutely adore every single piece.
The handbags and clutches vary from juicy orange/red to baby blue /pastel colour palettes but then there is also more elegant and chic capsule collection in black and white. The brands include BIBA , Michael Kors , Love Moschino , DKNY , Orla Kiely but it’s Lulu Guinness ‘Helena face‘ clutch that I have fallen in love with! Another very unique piece that I really like is ‘The Headphones‘ clutch (Lulu Guineness) that is probably the most interesting accessory I’ve seen – I put that on my summer shopping list straight away and I suggest you do the same before they go out-of-stock.
PRINTS! Although the mood of the House of Fraser S/S collection is a bit toned down I discovered some inspiring colorful printed pieces such as Therapy orange dress , Dicking&Jones sunflower prints and Michael Kors bamboo printed jumpsuit. I am happy to announce the comeback of cobalt – a sophisticated set from Mary Portas would do the job in the S/S 15 season.Other than that I also spotted cut outs ( Label Lab embellished sweater is so chic!) , laser cut and embellishment. Beautifully tailored Biba Gold couture pieces were proudly presented on the display and I am sure they are going to be the hottest of the season.
Menswear collection is kept in greyish-blue mood and features suits and trousers from Ted Baker , Kenneth Cole and more casual pieces from Michael Kors , Anerkjendt or Linea. I really like the look book they presented – smart but colorful with humor.Jeans and palm tree prints are a very strong trend for the S/S15 season.
Keep your eyes open on Black Friday(28/11) and Cyber Monday (01/12) as there are some great offers going on in House of Fraser!
Shop here !