January 22, 2017 Claudia 31Comment

I stayed in Potsdam during the whole Berlin Fashion Week, and I loved it! Potsdam has so much to offer! And it’s only 45 away from central Berlin! I stayed in the heart of the city (literally!), with the view of Brandenburger Tor right outside my window. It was a perfect location – 45 minutes driving from my hotel to Ku’damm and only 5 minutes walking to Sanssouci Park. All in one. *Here is the post from Potsdam, summer 2014 My hotel was super cosy, quiet (even though it was in the centre) and of a very high standard. Nothing…

September 4, 2016 Claudia 11Comment

I just got back from my first Bread&Butter by Zalando trade show event. As a press, I get invitations to the majority of fashion events, but this one was special. For the first time, Bread&Butter by Zalando was open to the public, breaking the circle of exclusivity, and empowering consumers to personally engage with fashion without guest lists. The tickets were available to buy online and outside the venue, and they were as little as 15€. (more…)

July 13, 2014 Claudia 1Comment

Being in Berlin for over the summer means getting a chance to see the fashion week’s events. Once again  the designers showcasing in Germany didn’t fail to present something new and eye catching. Berlin’s contemporary fashion scene is different to the main  European fashion cities such as London or Paris. Not everything goes in here , it’s more edgy and I wouldn’t say trend orientated. While the streets were full of very well-dressed people from all around the world , the showrooms and catwalk’s were filled with unexpected ideas such as 3D prints (and by 3D I mean the 3D…