Fashion Travels

Bread and Butter by Zalando 2016 in Berlin

I just got back from my first Bread&Butter by Zalando trade show event. As a press, I get invitations to the majority of fashion events, but this one was special. For the first time, Bread&Butter by Zalando was open to the public, breaking the circle of exclusivity, and empowering consumers to personally engage with fashion without guest lists. The tickets were available to buy online and outside the venue, and they were as little as 15.

FullSizeRender(3)

After the aquisition of B&B by one of the most powerful e-commerce service zalando in 2015, the trade show took on a next level.

Not only they invited celebrities, international press, digital influencers and DJ’s, but also chosen ARENA Berlin with the famous Badeschiff Berlin as a venue – it was designed to be a success! FullSizeRender(7)

FullSizeRender(5)

The Arena transformed into a huge INSTAGRAM inside. Every stage was designed in a special way, well-known for all the INSTAGRAM users.

IMG_4136(1)

FullSizeRender(4)

FullSizeRender(8)

FullSizeRender(10)

14215435_1239656786064757_26572660_o

14215749_1239656782731424_1479856242_o

14215781_1239656789398090_1240176148_o

14191333_1239656779398091_378223343_o

The trend show is not the same sort of event as the fashion week – the exhibitors show current collections available in stores and on zalando NOW.

My personal highlights were the collections of Tommy Hilfiger and VAN’S. Gigi Hadid, Hilfiger’s muse, showed up at the brand’s stage in order to ‘clinch’ the capsule collection signed by her name. The line is inspired by her personality, and dedicated to the young and modern ladies. It is described as ‘American cool’ by the designer. I like the toned-down colors, coats and capes, lovely dresses and sailor-style caps.

IMG_4123

IMG_4106

FullSizeRender(2)

More pictures of Gigi Hadid Tommy Hilfiger capsule collection:

d6ca5223bb4c173c2501d5e5523c7a3d95087941 4f63447aae6d8b669da260a24c3a490be4929ea7 b45439284c8bf3782843cb423a9afa201233ef9c

ffbe414c15ebccafbf313b173282a384f46c8df9 7b47da689c54f17dce73d9abbda5b86b7dd9bf37

The newest VAN’s  collection varies from their original style, but still remains eye-catching. In my opinion, it is more fashionable and feminine. I already put these beige sneakers on my autumn list. I see them matching jeans, skirts and even trench coat. Well done!

IMG_4143

IMG_4141

IMG_4142

Apart from the fashion shows and interactive stages, there were several attractions such as Boiler Room’s DJs playing inside the venue. The event was not overpacked, but a lot of young people attended B&B to see how it looks like. I hope the trend show will find its followers all around the world soon.

IMG_4104

IMG_4116 FullSizeRender(6)

12 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.